Looka is a popular and reliable ai-based online logo maker, making it our Editors’ Choice for the best logo maker. We love it thanks to its easy-to-use workflow and setup, beautiful logos, high customizability, excellent value Brand Kit, and glowing customer reviews. Looka was previously known as Logojoy but was rebranded later. It received highly positive reviews on Producthunt, with 42 reviews averaging 4.7/5 and 2.6K upvotes. Looka also received an average rating of 4.5/5 from over 11,500 reviews on Trustpilot, mainly because it produces very nice-looking logos in little time.

Who’s Looka best for?

Looka is ideal for anyone looking for an affordable DIY logo creation, with options to download just the logo or also get branded designs and a website.

• Solopreneurs
• Entrepreneurs
• Small business owners

Freelancers working on behalf of clients

Looka Pricing

• The main difference between both subscriptions is that the more expensive Brand Kit Web Subscription also generates the website’s UI/UX design for you, including the photos from your industry.
• If you don’t need to change the logo, getting a package instead of a subscription is cheaper. Basic Logo Package only lets you download one PNG logo file, which no one should do, in our opinion. By today’s standards, your logo should always be in a vector format, such as SVG or EPS. So, if you are going to get a package, go for the Premium Logo Package, which for an additional $45, lets you download EPS, SVG, and PDF files, multiple color variations, and lets you do some post-purchase changes. However, you will not get access to over 300 ready-to-go designs.

Can you get a discount?

• While Looka does not participate in coupon code offers, you can still get a discount. When you sign up for an account, you will receive a coupon code for a 30% discount on your purchase. This code is unique to you and has a one-time use, but it’s a nice way to get you started.

How to Create a Logo with Looka?

• Looka Logo Maker has a simplified and guided workflow for creating logos by yourself, aided by an AI engine. You start by entering your company name (see image below). In the following steps, the setup wizard guides you through several questions and options, including picking your industry (e.g., “graphic design” or “beauty”), color (blue, purple, etc.), and adding a slogan (if you have one).



• You will also be asked to select a few logos you like from Looka’s library. This way, the AI gets a better understanding of the direction you want to go in. Finally, the wizard will ask you about the type of the symbols you want, such as computers or creativity. You should use this section only if you want a logo that has an icon + text. In contrast, you can skip this step if you want a text-only logo.
• The process takes no longer than 2 to 3 minutes, after which Looka spits out dozens of bespoke logo designs based on your inputs. At this point, you will be asked to create an account if you want to
• Despite the inconvenience of inaccurate logo creation, Looka’s customization options are top-notch and allow for a wide range of design variations. You can save multiple logos in your Saved Logos section before moving on to customization. 
• Looka’s customization process is the best we’ve seen among all the logo makers we tested. It allows you to modify every aspect of your chosen logo, including the layout, color palette, background, name, slogan, symbol, and container. Additionally, you can browse additional suggestions based on the preferences you provided in the wizard and access these saved suggestions through your Saved Logos.
• With each logo, you can get the Brand Kit, which gives you a number of mockups, from social post templates, website designs, and print shops to email signatures and business cards. The Brand Kit automatically applies your colors, font, and logo to all designs, so they are ready to go as soon as you download them.

What is Looka Brand Kit?

• 
  Looka’s Brand Kit is a fantastic tool for businesses of any size looking to establish a strong and consistent visual identity. Access to over 300 designer-made templates tailored to your industry makes creating professional-looking designs a breeze. The Brand Kit editor is very user-friendly, allowing you to make changes to photos, text, colors, and backgrounds in just minutes and saving you the expense of hiring a designer. The templates include social media posts, business cards, email signatures, and more.
• In conclusion, Looka’s Brand Kit is a comprehensive and convenient tool that allows you to easily create a stunning logo and accompanying marketing materials, all while maintaining consistency and a professional appearance. It’s a great option for businesses that value a strong visual identity and want to save time and money on design.

Social Media Kit

• Social Media Kit is a part of Looka’s Brand Kit. It is available with Premium and Business Brand Kit subscriptions, allowing unlimited edits and new social media designs while subscribed. With over 100 pre-designed templates, you’ll have everything you need to make your pages look sharp. Plus, the ability to customize the templates with your logo, brand colors, and industry-specific photos makes it easy to stay on-brand.
• With an active subscription, you can find it in the left sidebar of your Brand Kit. It includes over 60 social profiles, 120 social covers, 100+ social posts, and at least 30 social stories.

Customer Support

• Looka offers customer support through email and live chat but not through phone. To our surprise, you can get an email reply within 1 hour on weekends, which is extraordinary. However, the live chat is not available 24/7, but only from 9 AM to 9 PM EST (+5 GMT). The fastest response times tend to be between 10 AM and 5 PM. During these hours, we got a response to each question within 2 minutes.
  The chat system is also connected to their help center and knowledge base. If you have a question and don’t receive an immediate response from customer service, a chatbot will automatically search the knowledge base for relevant articles.
• In our experience, customer support is friendly and knowledgeable. Our questions were answered promptly and accurately with very little waiting time. Even refund requests are resolved within a few days.